START UP
SCALE UP
We Turn Your Company's Objectives Into a Strategic Action Plan
Build a flexible strategy that scales with your business and puts your customer at the forefront.
It’s custom. It’s high-value. It’s affordable.
Fill out the form today to get more information, and start your journey with XLens Consulting.
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TAILOR-MADE SERVICES
We're here every step of the way to help you start up or scale up. Market Research. Brand Strategy. Market Segmentation, Pricing and more. What is Your Unique Selling Proposition?
With backgrounds in strategy, marketing and business development in EMEA and across various industries, our team can help you lead your business down the path of success. Take a look at the services below, and gain a level of insight like never before.



INTRODUCTORY CONSULTATIONS
Get Started With Our Experts
What are your trying to achieve? Whether you're a start-up or an established structure, our mission is to understand your vision and your challenges. It's time to get those ideas bouncing off so we can bring them to life together! This is the time to assess your exact needs so we can come back with a detailed quotation and work plan.
BRANDING, POSITIONING & COMMUNICATION
Be Unique & Strive For Quality
Who are you as a company? Where is your high-value market? We can help you make sense of these questions and more. After a thorough deep-dive, our team will bring all these elements together to build a strong marketing mix and plan. With our network of partners, we can also orchestrate your plans, create your collaterals and deliver an all-in-one solution.
STRATEGIC PLANNING & BUSINESS DEVELOPMENT
Build For The Long-Term
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What are your big business objectives? Can they be translated into goals? What is the optimal strategy to achieve them? Let our experienced consultants build your concrete strategic plan and help you develop the processes and tools you need to scale-up in the long-term. Start-up, you won't have to worry about your pitches anymore.
If you are interested in our services and want to know more about our prices, please contact us.
INDUSTRIES & FUNCTIONS
At XLens Consulting we aim at fully owning our missions and deep-diving into our clients' industries, to speak their lingo and understand their challenges and customers.
Here is a non-exhaustive overview of the industries and functions we have worked in.

STRATEGY
#strategicplanning #businessplan #performance #marketentry
#pricingstrategy

SALES
#customerexperience #conversion #upselling
#Xselling
#promotions
MARCOM
#marketingplan #socialmedia #marketingmix #customeracquisitionÂ
#branding

MANAGEMENT
#operations #procurement #technologyadoption #managementcontrol #recruitment


OUR STORY
After a long corporate experience in the GCC, our founding team wanted to propose high-value and lean consulting services to SMBs looking to expand to the MENA region. XLens Consulting was subsequently founded in 2017. Since then, the team has worked with companies of all sizes, from start-ups to established structures coming from different industries, including cosmetics, software development, education and e-commerce.
At XLens Consulting, we treat each project as OWNERS.
Our team of consultants and advisors has proven track records in strategy, marketing, management and business development in the Middle East, North Africa and Europe.
We see no limit, just potential.
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If you want to know more about our prices and services, don't wait for tomorrow to get in touch with us.
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OUR TEAM
CLIENT TESTIMONIALS



"I have first appointed the team at XLens in 2017 while I was establishing a highly specialised medical center in Morocco. The team has been incredibly supportive and right after our first contact they were able to understand our challenges and the particularities of our sector.  They handled all the marketing and communication strategy of the center end-to-end. Their expertise has been and is still critical to our success."
Dr. Hind L.R., Pulmonologist, Allergologist and Sleep Specialist -Â Rabat, Morocco -
"I am a serial entrepreneur and from 2017 through 2019 I launched a couple of e-commerce projects. I was looking for consultants who would help me concretise my projects and who would be available, committed and of course affordable. This is exactly what XLens provided. They came recommended by friends and I can only recommend them to other start-ups as well."
Shady T., Serial Entrepreneur
-Â Beirut, Lebanon -
"In 2020, when the pandemic hit we were forced to pause our rapid expansion and realised that while our company grew operationally in all major capitals in Europe, our marketing strategy wasn't following. With XLens Consulting we saw an opportunity to focus on our brand equity and leverage the digital assets we had already built to become a top-of-mind brand in the digital hospitality sector. The team was creative, reactive and insightful and our work together will not stop here."
Johan H., Digital Hospitality Entrepreneur
-Â Paris, France -
LET'S HAVE A TALK!
AND WE'LL ANSWER ALL YOUR QUESTIONS
